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We recognize we have a responsibility to contribute positively to our flock: both our team behind the bottle and those who enjoy it. We believe in the value of community, and the benefits of a diverse perspective to create a joyful and better world.
Grey Goose believes if you’re going to do something, show up and do it well — with action and with compassion.
While Grey Goose is a global brand, our product is local, enjoyed in diverse moments and occasions by diverse cultures and people. To be able to celebrate our lives and successes together, we need to continue to work towards a more equitable world. One where there is no room for racism, injustice or bigotry.
We are committed to making positive contributions to support equality through what we do, and what we share.
It is with this in mind that we’ve recently partnered with the NAACP to aid in the critical work they do to ensure racial equality. This is one of the many ongoing actions we will embark upon in our mission to create a better future.
If you’re interested in joining our flock on this mission, please help us support the NAACP.
We believe that if you have the tools to help, you should pick them up and use them. So, in partnership with Bacardi LTD., Grey Goose is diverting efforts and dedicating our own distillery in Cognac to increasing the supply of hand sanitizer for those who need it the most during the COVID-19 pandemic.
Grey Goose will be donating 7,600 gallons of alcohol per day in support of hand sanitizer production in our community. The shortage of these products is staggering, so we’re not stopping there. We’re also partnering with L’Oréal over the next two weeks by delivering nearly 42,000 gallons (160,000 liters) of alcohol from our distillery to L’Oréal plants to help them to produce close to 60,000 gallons (230,000 liters) of hand sanitizer. France is our home, so this initiative will heavily benefit local pharmacies, hospitals, emergency services and care homes.
We believe that no one in our flock should ever fly alone. Together, as part of Bacardi Limited, we are committing $3MM to help support our hospitality industry friends impacted by COVID-19. We're working with organizations including Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail® to help our communities around the world face today's challenges head on.
Our business is global, but our product is local, and so are our efforts. We’re supporting bars and bartenders across countries, cities and neighborhoods to provide real time financial support, meals and other necessities to the people that truly need them. This #RaiseYourSpirits initiative is just a start. The only way we can get through this is to face it head on together, we hope you'll join us.
We are also offering grass roots support to our friends and partners in the bar and restaurant industry, including meals and other necessities to those who have lost their income overnight. This is just the beginning. ❤️💪🍹 #RaiseYourSpirits
Please join us by donating $10 to an organization that is providing relief directly to the bar and restaurant community.
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