Does distilling vodka more times make it better?

Many people believe this to be the case. The belief is fuelled by an industry that has entered a distillation arms race. But in actual fact, when a vodka is over-distilled, there is a risk of stripping out all the flavour of the base ingredients. Let's contrast that with  GREY GOOSE’s unique distillation process, which is designed to express the character of the ingredients.