Why is vodka so popular?

Vodka is one of the most popular spirits in the world, and for good reason. Its delicate taste makes it a wonderful base for a wide variety of cocktails, from fruity Cosmopolitans to more bittersweet Espresso Martini Cocktails to spicy and savory Bloody Marys. It’s especially popular in the classic, spirit-forward Vodka Martini Cocktail. We also believe premium vodka by itself has a smooth, nuanced taste that’s uniquely palate pleasing.