What is a neat martini cocktail?

In bartender terminology, neat means straight out of the bottle—no ice, no mixers, no other ingredients. So a neat martini cocktail, while uncommon, would mean straight, unchilled vodka — no vermouth. (Typical martini cocktails contain vodka and vermouth.) While the nuanced flavor of naturally tasteful GREY GOOSE® is wonderful on its own, there are many ways to enjoy a vodka martini cocktail, including dry (a little vermouth), wet (a lot of vermouth) or dirty (with olive brine).