Iconoclasts of Taste supported three compelling new visions that sought to change the way we experience taste, just as François Thibault once did in creating GREY GOOSE vodka.
Throughout the summer of 2013, supporters were invited to experience a range of exciting new taste experiences including insect cuisine, flavour science and edible art.
To use science to explore how we match flavours in food & drink.
To introduce insects to the Western diet as a sustainable source of protein.
To challenge the way we perceive food by presenting it as art.